Diane Wolf - Canada's Communication Coach

 

 

 

 

 

 

 

 

 

 

 

 

High Stakes Leadership: Communicating with your Staff in a Crisis Situation
Copyright 2001 Diane Wolf

In a post-speech analysis of President Bush's address before a Joint Session of Congress on September 20th, 2001, when he faced the American people (and the world) after the terrorist attacks of September 11th, the CNN commentators described Bush as "not only the Commander-in-Chief, but the Comforter-in-Chief". 

"Diane is clear, concise, knowledgeable--very enjoyable & worth listening to."

Dave Brown
J.M. Schneider Inc. Kitchener ON

I was struck by that portrayal, because it really embodies what a good leader should be for his or her staff in a crisis situation. A successful leader needs to play the following four roles in a crisis:

  1. Communicator,

  2. Commander,

  3. Comforter, and

  4. Coach

Communicator:
A leader understands that honesty is not the same thing as full-disclosure. It is important to give staff as much information as possible in order to avoid speculation and gossip, but some things need to remain confidential. A leader must differentiate between information he or she wants to give, and information that other people need to receive in order to function effectively. Staff members need to feel that they can always go to their boss, manager or leader with questions, and will receive honest answers. Sometimes that answer is: "I can't say anything more about that right now, but I promise to give you any further information as soon as I am able to provide it." If people feel that their leader is unapproachable, or that their questions will be brushed off, it can result in the rapid spread of inaccurate information and uncontrolled rumours among members. Far better to have the leader disseminate the truth!

Commander:
A leader needs to have a plan of action before communicating problems to staff. They can handle the "bad news" in a more positive way, when they know that the leader has a plan to minimize the negative effects as far as possible. Successful leaders display confidence that there is a solution, even when they don't yet know what that solution is! Often, a leader needs some time to begin to work through the crisis alone before facing the group. There is nothing wrong with this, as long as the group knows that their commander is not hiding, but developing a strategy and planning a course of action.

Comforter:
A true leader conveys confidence that the challenges of the crisis will be met; that something positive will rise out of the ashes of a negative situation. The most effective leaders find a way to set aside their own emotional responses, and be somewhat "parental" with staff. There are certainly times when leaders are frightened, but the place to share those feelings is up the chain of command or with close friends, not with staff whose welfare is their direct responsibility.

Coach:
After communicating the situation, showing they have a plan and comforting those under them, it is time for leaders to take on the role of a coach who encourages the players to get back in the game! As tempting as it may be for all affected to dwell on the situation and complain, effective leaders provide the inspiration and motivation for the team to face the crisis and work through it as a united community!

Article Archives ...

   Top of Page

| Home | Communication Skills | Family Communication Skills |

| Corporate Training |  | Articles | Archives |
| Testimonials  | Contact Us |

206 Parkhill Road West, Peterborough, Ontario
Canada K9H 3H3
Phone: (705) 742-2702 ~ Fax: (705) 742-0321 ~ Toll Free: 877-464-0131
diane@dianewolf.com

© 1998-2002 Canada's Communication Coach · All Rights Reserved